How to Attract Sponsors to a Kids' Event
Putting on events for children can be costly. One way you can save money or maximize profits for an occasion such as a benefit, is to obtain sponsors to pay for some of the expenses that will be incurred. Enticing sponsors to your kids event typically entails reaching out to local businesses who may benefit from being associated with your event and persistent follow-up communication -- to land and finalize those valuable sponsorship deals.
Instructions
Form a committee or choose a person to be in charge of obtaining sponsorships. Finding sponsors takes a lot of legwork and time, so if your event is big, you will need a number of people to help out. Choose the levels and types of sponsorships you will be offering for your kids' event. For example, a sponsor who is going to give a large sum of money might be promised that its company's name will be incorporated into the event's name and be featured on programs and advertising, while sponsors who give smaller amounts may just get a mention in a program. To attract a company to be a sponsor, you must prove to it that it will get some return on its dollar, either in goodwill, advertising, or in some other fashion. Determine what companies or individuals would benefit from sponsoring your kids' event and, therefore, be more willing to give money. Stores and businesses that cater to children will be more likely to sponsor your event than a towing company. If, however, a towing company is owned by a parent that likes or supports your event, it may agree to be a sponsor, as well. Write up a sponsorship proposal that clearly states what your event will offer and why it would be in the company's interest to support it -- and what it will get for the level of their donation. For instance, if the event is a kids' hockey tournament, you may want to say that the parents at this particular event are known to have a high level of disposable income and would be a good target for the prospective sponsor's products. Approach businesses in your area in person with your letter. Ask to meet with a manager. Letters that are emailed or mailed are easy to ignore and throw out. A sponsorship proposal delivered by a smiling, friendly person will open more doors. Work with businesses. If a company says it wants to help out, but can't afford to give you big sponsorship dollars, ask if it would consider donating a product or service for an auction. You could also ask if it would consider donating items such as water or snacks that you can sell to support your event. To attract these types of sponsors, tell them that you will give it credit in a thank you acknowledgement in your program or other such recognition. Follow up on the proposal letters and contacts you have made. If a manager or decision-maker was not available at a business the first time you called or visited, approach them again. Get your commitments in writing and clearly describe what the company or individual will be receiving as a sponsor for your event.
