How to Make a Business Logo Attracting Teens

Today's teens are bombarded with endless visual stimuli via the Internet, smartphones, television advertising and printed media. This has made the world marketplace extremely competitive, and it can be difficult for a budding business to attract the teen demographic with so many established, recognizable brands already clamoring for attention. A vital part of any successful brand is its logo, as it is representative of the business as a whole, including its products, employees and philosophy.

Things You'll Need

  • Illustrating software

Instructions

    • 1

      Aim for simplicity. While flipping through a magazine or browsing the Web, the average teen consumer will look right past a cluttered, messy logo or one that takes too long to decipher. Look to companies with strong favor in the teen demographic -- such as clothing stores, electronics companies and food franchises -- for inspiration.

    • 2

      Make use of color, line and font. Select a color palette that is eye-catching without being overwhelming. When deciding on the shape of the logo, consider either geometric shapes or gentle, organic curves -- mixing the two often results in a visual clash that will repel viewers. Your font should be simple, easy-to-read and unique. Avoid complex cursive and childlike comic script fonts.

    • 3

      Create compatibility between your logo and your products or services. While the logo's main task is to look nice and attract teenage consumers, it should also allude to what type of business you are. For example, the logo of a high-end ink pen manufacturer might be a silhouetted fountain pen. Though eye candy is an important consideration when marketing to teens, the logo should also reflect the business it represents.

    • 4

      Keep versatility in mind. While designing your logo, envision how it will look on the Web, printed on shirts and in magazine ads, or even enlarged and plastered on a billboard. An effective logo can be printed, pasted or embedded anywhere and yield instant recognition among consumers.

    • 5

      Get teens involved in the design process. One of the best ways to attract the attention of the teen demographic is by giving them a role in the design of a logo. Ask for submissions from young artists and designers, then select a winning logo from the batch. This will help grow your image as a teen-friendly business in addition to providing a wealth of alternative logo concepts.

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