How to Advertise Babysitting

Not only is babysitting an excellent source of supplemental income, it can be a way for your own kids to meet new playmates. Though you don't need a full-blown business plan to attract customers, you need to spread the news to the right people. Think about how you have learned about other babysitters and implement the most effective strategies you have come across.

Things You'll Need

  • Business cards
  • Fliers
  • Yard sign

Instructions

    • 1

      Tell everyone you know about your babysitting service. Just because they don't have kids doesn't mean they don't know someone else who could use a babysitter. Your network is your best form of advertising. If you tell ten people and they each tell ten people, you could reach 100 potential customers.

    • 2

      Create fliers and post them in public places where families frequent. Think about your ideal customer and where they work, work-out and relax. Post your fliers on bulletin boards in these places. Ask for permission to post your flier so that it is not promptly removed. Use desktop publishing software to create an attractive flier with tear-offs that include your contact details.

    • 3

      Make some business cards and circulate them around your community. Post them on bulletin boards and hand them out when you meet and greet people. Place a sign in your yard advertising your babysitting service.

    • 4

      Place an advertisement in the local newspaper. List your ad on marketplace websites. Sign up with childcare referral sources. Register on care.com and encourage customers who book through this website to leave you positive feedback.

    • 5

      Inform your neighbors about your services. You are already conveniently located near them and they probably already know a bit about you.

    • 6

      Volunteer to babysit during parent-teacher conferences at your child's school or during religious services. Volunteering will help you build references and can lead to paid work.

    • 7

      Write down all the reasons people should hire you to babysit and use the top reasons to proudly promote yourself. Market your babysitting service with the reasons why you are better than your competition. This could be because of your fee, your location or your qualifications. It is important that you stand out in a positive way.

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